Get Your Workforce & Education Customized Brand Toolkit

Start your New Year with a customized brand toolkit complete with templates, tools, and instructions to position your brand within your unique market.


Whether you were just awarded a new grant or are looking to bring more organization to your specific workforce and education programs, our toolkit jumpstarts your marketing, communications, and outreach efforts with tools and templates to help you plan and communicate with your internal team members and partners.

Price: 24,775

  • Kickoff Consultation
  • Foundational Communication & Management Tools
  • Brand Building Tools
  • Outreach & Recruitment Tools
  • Capacity Building Webinar: How to Use Your Customized Toolkit

Both packages include a kickoff strategy session with your outreach teams to identify specific needs of your organization to customize the toolkit. After the toolkit has been developed and approved, we will conduct a capacity-building webinar to ensure your teams know how to apply the toolkit and also modify it for your future needs.

What's in the Toolkit?

Take a quick tour of what's included.

Package #1

- Kickoff Strategy Session

- Logo Refresh & Brand Guidelines

- Press Release Template

- 3 Fact Sheets & Templates

- eNewsletter Design Template

- Social Media Graphics

- Print or Digital Ad Formats

- Blog Template

- Web Landing Page Template

- Customized Brand eBook

- Capacity-building Webinar

Package #2

- Kickoff Strategy Session

- Logo Refresh & Brand Guidelines

- Press Release Template

- 3 Fact Sheets & Templates

- eNewsletter Design Template

- Social Media Graphics

- Print or Digital Ad Formats

- Brand Video

- Customized Brand eBook

- Capacity-building Webinar

Purchase Now:

Customized Brand Toolkit

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What's in the Toolkit?

→ Are you tired of starting from scratch every time you want to create a flyer?

→ Do your partners or other divisions within your organization use your logo differently?

→ Is your messaging wildly inconsistent across all of your communication mediums?


Build a more cohesive brand with our Customized Brand Toolkit. It gives your organization a starter kit of professionally developed communication tools along with templates that are fully editable for future use.

Package #1

- Kickoff Strategy Session

- Logo Refresh & Brand Guidelines

- Press Release Template

- 3 Fact Sheets & Templates

- eNewsletter Design Template

- Social Media Graphics

- Print or Digital Ad Formats

- Blog Template

- Web Landing Page Template

- Customized Brand eBook

- Capacity-building Webinar

Package #2

- Kickoff Strategy Session

- Logo Refresh & Brand Guidelines

- Press Release Template

- 3 Fact Sheets & Templates

- eNewsletter Design Template

- Social Media Graphics

- Print or Digital Ad Formats

- Brand Video

- Customized Brand eBook

- Capacity-building Webinar

Your Facilitator

Celina Shands, M.S.

CEO/Founder
Full Capacity Marketing

As a communications expert in workforce & education, Celina has helped more than 750 organizations recruit underserved populations and engage employers to be a part of their important mission. Celina's agency is a proud partner with COABE through Educate & Elevate, #MoveAheadWithAdultEd, and Behind Every Employer campaigns, which collectively have earned 7 global awards.


Celina has earned more than 75+ Davey Awards as well as Stevie Business Award for Communications Campaign of the Year. She is a best-selling author as part of a women's anthology that hit #1 on Amazon in three categories, including Women in Business, Business Etiquette, and Services Industry.


As a former American Marketing Association's Marketer of the Year, Celina has committed her career to representing organizations in workforce and education because of the power of their critical missions to achieve social mobility.

Questions or Concerns?

Our team at Full Capacity Marketing will be happy to answer any questions or concerns you have. We've helped more than 750 organizations across the nation build awareness and engagement among job seekers, students, adult learners, and employers, and we look forward to working with you.


Schedule a call or email us at info@fullcapacitymarketing.com.

About the Brand Toolkit

About the Brand Toolkit

For more than 20 years, we've been on the cutting edge of innovation in workforce and education, solving branding, marketing, and communication challenges. One of those challenges is working through the outreach disconnects that can happen between the siloed departments and partners responsible for recruiting students, jobseekers, and adult learners and engaging employers.


This is why we developed the Customized Brand Toolkit to give your organization the structure needed for consistent and professionally developed communication tools and templates that are fully editable.


There are two cost-effective package that are divided into three sections:


Foundational & Management Tools

This will include a detailed checklist of items your need to successfully develop a marketing project plan. We'll develop three foundational fact sheets along with editable templates to target key target audiences which can include ones for student recruitment, employer engagement, community outreach or other ones that you believe are important for your outreach efforts. We also create a press release on any newsworthy topic and include an editable instructional template for future ones.


Brand Building Tools

Expanding on the foundational & management tools, we will create blog templates, eNewsletter articles and a redesigned web page. Tired of your logo? We'll refresh it for you and provide customized brand guidelines to maintain consistency with your brand.


Target Audience Outreach & Engagement

This section includes print and/or digital ads, social media graphics, and free stock photography. You can even opt for a brand video in one of the packages that can be used for advertising, on your website and for social media.

Package #1

- Kickoff Strategy Session

- Logo Refresh & Brand Guidelines

- Press Release Template

- 3 Fact Sheets & Templates

- eNewsletter Design Template

- Social Media Graphics

- Print or Digital Ad Formats

- Blog Template

- Web Landing Page Template

- Customized Brand eBook

- Capacity-building Webinar

Package #2

- Kickoff Strategy Session

- Logo Refresh & Brand Guidelines

- Press Release Template

- 3 Fact Sheets & Templates

- eNewsletter Design Template

- Social Media Graphics

- Print or Digital Ad Formats

- Brand Video

- Customized Brand eBook

- Capacity-building Webinar

Full Capacity Marketing, Inc.

FCM is a national consultancy specializing in brand storytelling and strategic communications for those in the workforce, education and entrepreneurship sectors.