Using AI & Technology for Workforce & Education Marketing

Four-Part Webinar Series

Is your bandwidth so low that marketing and outreach efforts continue to move lower and lower on your priority list? Even if you want to put your time and energy into the critical tasks of branding, communications and recruitment of underserved populations, students and/or and employer engagement, how do you select the best AI tools to help you streamline efforts?

Price: $320 per person

  • Four-Part Recorded Webinar Series

  • Handouts, Templates and Tools

  • Workforce Marketing Case Studies

This dynamic series provides strategic direction to leverage the power of AI and technology to enhance and optimize your marketing efforts. Our AI toolkit, cheatsheets and case studies provide you with the knowledge to start executing immediately within your workforce/education organization.

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AI for Workforce & Education Marketing

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Using AI & Technology for Workforce & Education Marketing

Webinar Content

Webinar #1

AI for Brand Assessment & Research

You don't have to continue being the "best-kept secret." Understand how to apply the landscape of AI tools for evaluating your brand's current perceptions among your target audiences and the market research and monitoring tools available to shift your brand's value within your unique market.

Webinar #2

AI for Marketing Strategy & Brand Messaging

Learn practical application for AI to enhance your approach to creating your marketing campaign strategy focusing on the PESO (paid, earned, shared, owned) media model. Explore practical AI applications to streamline your approach to your marketing strategies and elevate your brand messaging in places where your target audience is listening.

Webinar #3

AI for Content & Design

Gain insights into AI's best practices and use cases in graphic design, video creation and content across social media, marketing, and advertising. Explore how AI streamlines creative workflows through automated image and video design editing, enhances visual content creation, and optimizes design processes.

Webinar #4

AI for Strategic Execution

Learn how to create data-driven campaigns using AI, automating ad creation, optimizing ad spending, personalizing customer journeys, and measuring and analyzing campaign performance. Discover how AI streamlines workflows and enhances strategic execution in your workforce/education marketing operations.

Your Facilitators

Celina Shands, M.S.

CEO/Founder
Full Capacity Marketing

As a workforce and education communications expert, Celina has helped more than 500 organizations across the nation build high-performing brands that increase market share among students and employers. She has earned 75+ global awards and is a former American Marketing Association Marketer of the Year and two-time Women Who Mean Business finalist. Most recently, Celina became a #1 bestselling Amazon author in the women's anthology, Business on Purpose Vol. 2.

Anika Jackson

VP Public Relations
Full Capacity Marketing

As a marcom executive and instructor at the USC Annenberg School for Communication and Journalism, Anika's knowledge intersects between public relations, branding, and digital media. She is a member of Intuit's Small Business Council and recently met with Congressional members about the needs of small businesses around AI. Anika launched her marketing and business podcast in 2020, which has been ranked in the .05% of podcasts by ListenNotes Global Rank.

Questions or Concerns?

Our team at Full Capacity Marketing will be happy to answer any questions or concerns you have about our AI webinar series. Contact us: info@fullcapacitymarketing.com

Full Capacity Marketing, Inc.

FCM is a national consultancy specializing in brand storytelling and strategic communications for those in the workforce, education and entrepreneurship sectors.