The Social Media Blueprint: Tools and Strategies for Workforce & Education Professionals

Four-Part Webinar Series | May 7-28, 2025

Do you have less and less time to effectively manage and build your social media platforms? Does your social media strategy need a major refresh? Are you leveraging the right platforms for your student, adult learner, job seeker and employer audiences?


This four-part webinar series provides an in-depth, step-by-step guide to building effective operational systems for social media management, specifically for workforce & ducation organizations. You'll learn how to:

1) audit and optimize existing profiles

2) build target audience profiles and align them with the optimal social platforms

3) use social media data points to evaluate effectiveness

4) develop and execute a strategy with compelling content pillars.

Price: $320 per person

  • Four-Part Recorded Webinar Series
  • Handouts, Templates and Tools
  • Workforce Marketing Case Studies

The series includes valuable handouts: tools for simplifying social media management using AI, a content visibility success formula, and a social media content calendar template.

Register for Webinar Series:

Social Media Blueprint

Contact Information

Payment Method

Need to use a purchase order?

Order Details

Your personal data will be used to process your order, support your experience throughout this website, and for other purposes described in our privacy policy. Once this purchase is completed, you will receive an email to log into our learning management system and access webinar series. Read Terms & Conditions

Using Social Media for Workforce & Education Marketing

Webinar Content

Webinar #1: Laying the Foundation

May 7, 2025 | 10 am PST/Noon CST/1 pm EST

Where's my password? Who set up this account? Why can't we build an engaged following? If these are some of the questions you've been asking yourself about your organization's social media platforms, this first webinar will help you set up a seamless social media operation that is organized for your various workforce and education target audiences.


Participants will learn:

- The value of social media for workforce and education organizations.

- Account management best practices (passwords, permissions and roles).

- How to conduct profile and content audits, assess alignment with organizational communications goals

- Strategies to encourage platform engagement and following.

Webinar #2: Knowing Your Audience May 14, 2025

May 14, 2025 | 10 am PST/Noon CST/1 pm EST

Who is my audience, and what social media platforms are they using? This webinar teaches you how to build detailed target audience profile sand align them with the most effective social media platforms.


Participants will learn:

- The differences between each social media platform (features, algorithm, audience, etc.)

- How to develop target audience personas using the demographic and psychographic data.

- How to determine the ideal social media platforms for your organization.

- How to find your target audience online.

Webinar #3: Content Strategy

May 21, 2025 | 10 am PST/Noon CST/1 pm EST

What do I post, and when do I post it? This webinar guides you through creating a content calendar and a comprehensive social media strategy document to boost audience engagement and streamline your messaging.


Participants will learn:

- How to develop a comprehensive social media strategy document

- How to share content that aligns with organizational goals and resonates with your audience

- How to develop a monthly content calendar

Webinar #4: Maintaining Your Social Media Presence

May 28, 2025 | 10 am PST/Noon CST/1 pm EST

How can I determine if my strategy is effective? How can I maintain a consistent social media presence without feeling overwhelmed? This webinar shares best practices for analytics reporting and community monitoring/engagement. It also teaches how to integrate tools, systems, and templates for effortless social media management.


Participants will learn:

- Best practices for brand monitoring, analytics reporting, and community engagement

- How to set up organizational systems and guidelines

- How to integrate tools and templates.

Your Facilitators

Celina Shands, M.S.

CEO/Founder
Full Capacity Marketing

As a workforce and education communications expert, Celina has helped more than 750 organizations across the nation build high-performing brands that increase market share among students, job seekers, adult learners and employers. She has earned 75+ global awards and is a former American Marketing Association Marketer of the Year and two-time Women Who Mean Business finalist. In 2024, Celina became a #1 bestselling Amazon author in the women's anthology, Business on Purpose Vol. 2. The Coalition on Adult Basic Education awarded her the 2025 President's Partnership Award for their work on the #MoveAheadwithAdultEd, Behind Every Employer and Educate and Elevate national campaigns.

Emma Kessner

Director of Marketing
Full Capacity Marketing

Graduating one year early with a degree in Economics from the University of California, Santa Cruz, Emma is on a fast track to become FCM's youngest Chief Marketing Officer. A digital native, she plays a pivotal role in crafting data-driven, community-focused marketing strategies. Emma founded a successful Student Apprenticeship Program in her senior year of high school and was selected as the captain of her all-girls robotics team, leading them to win the Los Angeles Regional Championship and advance to the World Championship in Houston.

Questions or Concerns?

Our team at Full Capacity Marketing will be happy to answer any questions or concerns you have about our social media webinar series. Contact us: info@fullcapacitymarketing.com

Full Capacity Marketing, Inc.

FCM is a national consultancy specializing in brand storytelling and strategic communications for those in the workforce, education and entrepreneurship sectors.