Ready to Elevate Your WIOA-Funded Brand through TEGL 03-23?

Four-Part Webinar Series

Join the most experienced and qualified workforce & education marketing team in the nation for this dynamic four-part webinar series that teaches a common sense data-driven approach to marketing under the Department of Labor's TEGL 03-23.

Price: $320 per person

  • LIVE Four-Part Webinar Series
  • Webinar Recordings
  • Handouts, Templates and Tools
  • Workforce Marketing Case Studies

You'll walk away with an understanding of how to effectively use allowable funds responsibly by creating a data-driven plan that provides measurable results in elevating your brand, recruiting underserved populations and engaging employers through this course and its toolkit, templates and WIOA marketing case studies.

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WIOA TEGL 03-23 Webinar Series

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Marketing WIOA Programs

Under the DOL-ETA TEGL 03-23

Have you been struggling with reaching underserved populations that fit the criteria for your WIOA programs? What about engaging employers?


Maybe you've thought about more targeted strategies like digital campaigns and advertising but didn't think you could use funding for outreach. The Department of Labor's TEGL 03-23 gives a green light for WIOA-funded programs with clear guidance on marketing and outreach - but some caveats!

Webinar Content

Webinar #1

A Common Sense Data Drive Approach to TEGL 03-23

This introduction webinar highlights the key components of this guidance, how to view the guidance through a strategic marketing lens using a data-driven plan, and how to self-audit your organization's touch points to ensure alignment with TEGL 03-23 to maximize reach and engagement.


When: June 6, 2024 • 2:00 – 3:00 pm EST

Webinar #2

Using the PESO Model to Align with TEGL 03-23

Now that you have the basics, learn how to apply your data-driven approach using the PESO (paid, earned, shared, owned) media model and key performance indicators (KPIs) to measure effectiveness of allowed activities under TEGL 03-23.


When: June 13, 2024 • 2:00 – 3:00 pm EST

Webinar #3

Building a Strategic Marketing Plan to Achieve KPIs

TEGL 03-23 is not a strategy; it's a guidance letter to help you think through how to be more strategic with your outreach efforts. Templates and examples help you use the right processes to align with critical KPIs that demonstrate success with targeted outreach.


When: June 20, 2024 • 2:00 – 3:00 pm EST

Webinar #4

Workforce Marketing Case Studies

Using case studies, this session takes you through the full process of assessing usage of WIOA funds for outreach, using the PESO model, identification of KPIs to monitor results,and the development of a marketing plan. We highlight how WIOA-funded organizations used funding responsibly to achieve its key objectives of recruiting underserved job seekers and adult learners and engaging high growth sector employers.


When: June 27, 2024 • 2:00 – 3:00 pm EST

Your Facilitator

For the past 22 years, Full Capacity Marketing has worked with more than 750 WIOA-funded organizations on their branding and outreach strategies. We’ve helped our customers pass every DOL-ETA audit with success, even before TEGL 03-23. Why? Because we understand that marketing strategies require key performance indicators to measure success, align with strategies, and guide course corrections as needed.

On average, our WIOA-funded organizations have increased brand awareness by 20% in year one of executing our strategies, garnered billions of dollars in grants and non-formula funding, and exceeded their WIOA performance measures, even during COVID-19.


Why would you trust anyone else to help you apply this important TEGL?

Questions or Concerns?

Our team at Full Capacity Marketing will be happy to answer any questions or concerns you have about the WIOA TEGL 03-23 webinar series. Contact us: info@fullcapacitymarketing.com

Full Capacity Marketing, Inc.

FCM is a national consultancy specializing in brand storytelling and strategic communications for those in the workforce, education and entrepreneurship sectors.